Vicks First Defence

This ad exhibits humour and wit. The idea is to nip a cold in the bud before it becomes full blown. I guess i can say the mother featured in the ad resolved to use an "emergent " marketing strategy concept by dealing with the situation immediately it cropped up. This, in relation to the tagline "ATTACK IS THE BEST FORM OF DEFENCE" seems very appropriate to me. BUT, should we assume that according to this ad, the only users of Vicks First Defence should or will be young mothers with ingenious ways of reacting to their childrens temper tantrums?? Either way, i still love the ad. Message comes across crystal clear.