Coke with Bill Gates

There are two elements to this ad, the use of a celebrity, Bill Gates, and the use of an ironic kind of humour. First of all, Bill Gates without money, no, without ENOUGH money to buy a coke?? How unlikely is that? Perhaps he just didn't have change... Secondly,Bill Gates getting disappointed by a MACHINE?? The man is synonymous with the word!! Anyway, it goes to show that everyone gets the the thirst for Coca- Cola, EVEN Mr Bill Gates.
I wonder what sort of emotions Coke hoped to stir with this ad, should it appeal to the wannabe billionaire, if you want to make billions, Bill Gates as a role model drinks Coke, or to the ordinary person, that well, yes, Bill Gates IS human AND likes his Coke. All i know is if i were in that office that building, i'd have been first in line to give him all the change he needed. WHAT?!?! He did say he would pay it back...