Trocaire Lenten Campaign

The cause for female equality is very close to my heart. In a lot of cultures, the male child is valued far far above the female child. Different cultures have different reason for this belief. In the Western world, such things have become to a large extent a thing of the past. But the reality is it's still out there, it still exists majorly as a result of ignorance. This ad is a simple reminder of that fact. I think the use of babies appeals to our sensitive side. No one wants to see a baby in pain or suffering or grow up to be abused...so, good call for using the innocent bouncing baby GIRLS. P.S-This is an ad by the Irish Catholic Charity Trocaire. Their mission is to work with partners to overcome poverty and work for a just world. www.trocaire.org.