Live Earth 07/07/07- S. O. S

This is an advert promoting Live Earth, a musical event which will last for twenty four hours across seven continents. Such superstars as Madonna, The Red Hot Chilli Peppers, James Blunt, Black Eyed Peas, etc will be performing on the seventh of July 2007. The purpose of the event is to raise awareness and unify people across the globe, to fight the effects of global warming through the universal language of music.
Now, on to the ad, which looks at different genres of music and music from different cultures comes from the lobbying organisation The Movement for a Climate in Crisis to promote the event and the cause. The use of Morse code S.O.S (dot dot dot, dash dash dash, dot dot dot)and different musical interpretations leads to some funny occurences!