Here we have SpecSavers, a leading brand in the UK optical market. One of the best sales promotions tactics to boost sales is 2 for 1 or Buy One Get One Free. In this case, the products 'suffering' from the Sales Promotion are DESIGNER glasses. I lay emphasis on the designer because they are supposed to have exclusivity as part of their image, but in a promotion of this nature, does this not cheapen their image? Or is it SpecSavers image that is damaged? Somehow i don't think so.
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