Here we have an example of sales promotions by Andrex. As sponsors of the Red Nosed Day, they have used that event to "add on" to the usual number of rolls in the pack, also the added incentive of sending money to recieve the puppy, of which a percentage goes to charity...It's this last bit that confuses me, is this sales promotion or is this PR???
1 comment:
I think it is called cause-related marketing.
http://en.wikipedia.org/wiki/Cause_related_marketing
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