Andrex- Sales Promotions

Here we have an example of sales promotions by Andrex. As sponsors of the Red Nosed Day, they have used that event to "add on" to the usual number of rolls in the pack, also the added incentive of sending money to recieve the puppy, of which a percentage goes to charity...It's this last bit that confuses me, is this sales promotion or is this PR???

Nokia- N95

This is an ad for the multi- functional Nokia N95. The advert is simply beautiful and almost perfect in a very elegant way. There is an accompanying online campaign which encourages consumers to upload films of their own particular "special thing in my pocket" to win a handset. So... what special thing do YOU have in your pocket? I have a hole....

NIKE- Body by Nike

This is an ingenious ad by Nike extolling the virtues of excercise over cosmetic surgery. THE message Suda al Jamon translates to "Sweat the Fat". The ad shows some gruesome visuals of what to expect in the "cutting room". This is a bit different from some of Nike's other ads which are decidedly serious about fitness, but the message once again is crystal clear.

Nissan

I LOVE this ad, even though i'm not really an automobile freak and know NOTHING about performance, i know that people who want to spend money on a good car would be after certain features. This ad not only shows you the individual characteristics of these cars by likening them to the wildlife they imitate, BUT the ad focuses on more than one brand within the Nissan portfolio.
The message here is PERFORMANCE. Look at the way the spider climbs the rock surface, or the alligator/ crocodile/ amphibian moves through water and land with ease... It's quit simply about the performance quality of these automobiles!!!

Chocolate covered ALTOIDS

Altoids - Banana hands
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Altoids - Edwards
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Altoids -Blowhole
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Altoids - Banana hands
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These ads for Altoids- the ridiculously strong mints- an American mint, are so silly!!! There are all these strange people with banana hands and whale like appendages, yet all these deformities/ abnormalities are overlooked because of a new Altoid product- CHOCOLATE DIPPED ALTOIDS. The thought of that alone is quite grosss, but you never know, curiousity has led many people down many roads...Which is exactly what these ads are telling you. Curious?? Go ahead and try them. I believe this will be a successful campaign at least for product trial.

Nostalgia!!!! Old School Nigerian Adverts from the 80's

For ANYONE who grew up in Nigeria in the eighties, these ads MUST take you back some. There are some ads here that if you aren't Nigerian, you simply cannot "get it". For example the two men in the very first set of ads extoling the virtues of 'Elephant' were famous Nigerian comedians (from two different tribes). Listen to their English (deliberate i must add). Hilarious!! The second of the JOY girl commercials i remember especially as i always always wanted to be HER!! Plus she looked a lot like an aunt of mine...
Nigerians respond to information, so the more information given, the better the chances your product has. Enjoy.

Got Milk...Mario???

The "GOT MILK" campaign was a very successful one. Adverts such as those listed above made it into glossy fashion magazines... There were so many celebrities featured, Models- Tyra Banks for example, Athletes, Actors, You name it, they had them. I guess at least one of the celebrities would be someONE'S hero. Copycat syndrome:my hero drinks milk, maybe i should do the same = More Mlk Sold. The target audience depends on the celebrity i guess. for example, STAR WARS fans have Master Yoda, Lord Of The Rings fans have dear old Gollum...The ad with Liz Hurley claims that drinking skimmed or non fat milk can help lose weight as part of a healthy diet. The ad with Jessica Alba informs people that growth occurs during teenage years and milk is partly responsible for this. There were more controversial ones, but these will have do..In my opinion, when it comes to print ads like the ones above, the ad MUST have an edge,it's the one shot, no motion, no voice..BUT.. Watch Mario below..




I had a Nintendo growing up and must say i was an avid Mario and Luigi fan. My worst villain was "Latiku the cloud". Then in later editions, there was the beast(i forget his name) with a castle and seven children. I can only remember Iggy his son. Anyway, any child who sees Mario as a hero, or even just likes Mario would identify with the ad. Quite simply, Mario becomes weak and can't perform as usual and therefore needs a boost. So he endures a mini- adventure to get to milk, and after drinking, he grows- in strength and size. Message for the children... Follow Mario's footsteps, drink milk and grow. Very wise. Celebrity endorsement. Hopefully, copycat behaviour will stimulate an urge to drink milk and boost sales of milk, from the sponsors...DAIRY FARMERS!! Now, we know milk is good for us, but is the purpose of the ad to boost sales or get us to drink milk for our own health?? Your guess is as good as mine.
And what about Nintendo? The presence of their character in this "good for the kids ad"? Very wise product placement??